Cold Email Systems for B2B SaaS | Infrastructure + Sequences

Automated cold email that scales

without burning out.

Automated cold email that scales

without burning out.

Most teams either send cold emails manually and run out of time, or they automate and lose the personalization that actually gets replies. We build the system that does both - AI-driven personalization at scale, integrated into your CRM, warmed domains, and optimized sequences. Four weeks. Then it runs.

Start with a discovery call

4 Weeks to Production

What You Get

We don't do template emails and hope. We build systems.

Your cold email infrastructure starts with the foundation: clean domains with proper authentication (SPF, DKIM, DMARC), strategic warmup over 3-4 weeks, and verified contact lists. We set up Instantly with your exact workflow - routing leads through custom research, AI-driven personalization, and automated outreach sequences. Then we integrate it into your CRM so nothing falls through the cracks.

For four weeks, we monitor, test, and optimize. You get documented processes and one hour of team training so your people can scale this on their own.

We don't do template emails and hope. We build systems.

For four weeks, we monitor, test, and optimize. You get documented processes and one hour of team training so your people can scale this on their own.

We don't do template emails and hope. We build systems.

For four weeks, we monitor, test, and optimize. You get documented processes and one hour of team training so your people can scale this on their own.

New domains (count and strategy based on your volume and budget)

Full domain warmup: 3-4 weeks of gradual ramp-up

Instantly/Smartlead platform setup and configuration

Custom research + AI personalization automation

CRM integration (HubSpot, Pipedrive, or your system)

First month of optimization and monitoring

Process documentation and one-hour team training

Real-world Results

What Results Look Like

These aren't promises. These are what the data says when systems work:

These aren't promises.

These are what the data says when systems work:

40%+

When your domain is warmed properly and your list is clean, you hit 40%+ open rate. Targeted, high-intent campaigns push even higher.

10%+

Average B2B cold email gets 5-8% replies. Systems built for personalization and intent hit 10-12%. Top performers go higher.

< 2%

Under 2% bounce rate. This tells you your list quality is solid and your domain is healthy. Anything above 3-4% means either your data is stale or your warmup needs more time

Our Process

How It Works

Discovery & ICP Definition

We map your ideal buyer, agree on targeting criteria, and buy/configure sending domains. You tell us who you want to reach. We figure out how to find them.

Build

Clay enrichment workflows built. Contact lists generated and verified. Instantly accounts set up and warmup started. CRM fields and automation mapped.

Launch

Sequences written, loaded, and tested. CRM integration configured. First campaigns go live with real-time monitoring.

Monitor & Handoff
Daily monitoring for 4 weeks. Copy and targeting adjustments based on real data. Team training session and full documentation handoff. You own the system.

Common Questions

How much does cold email setup cost?

Our full-stack build starts at $2,500. That covers everything from domain purchase through 4 weeks of monitoring. Platform subscriptions (Instantly, Clay) are separate and billed directly to you, so there’s no markup. If you need ongoing campaign management after the build, we can scope that separately.

Do you run the campaigns long-term?

No, not by default. We build the system and hand it off. Our model is project-based, not retainer-based. After the 4-week build and monitoring period, your team runs it using the documentation and training we provide. If you need ongoing help, we’re happy to discuss a retainer option.

What tools do you use?

Clay for data enrichment, Instantly for sending, and your existing CRM (HubSpot, Pipedrive, or ActiveCampaign) for pipeline management. We also use n8n for workflow automation when the project calls for it. Every tool license is in your name. You own everything.

Will this damage our domain reputation?

No. We use dedicated secondary domains for all cold outreach, with proper DNS authentication and warmup. Your primary domain is never touched. That’s the whole point of building it correctly from the start.

How much does cold email setup cost?

Do you run the campaigns long-term?

What tools do you use?

Will this damage our domain reputation?

How much does cold email setup cost?

Do you run the campaigns long-term?

What tools do you use?

Will this damage our domain reputation?

How much does cold email setup cost?

Do you run the campaigns long-term?

What tools do you use?

Will this damage our domain reputation?