The Process

Build the GTM system first.
Then activate pipeline on top of it.

Here's what happens when you work with GrowthStack: how we fix the commercial system, where HubSpot fits, how activation is layered in, and what ongoing support looks like.

Phase 1

Foundation Build

A one-time build delivered in 10 to 15 business days. HubSpot setup or cleanup, pipeline structure, lifecycle stages, workflow automation, reporting, and the GTM operating logic your team needs before execution becomes repeatable.

D1
Kickoff

GTM and CRM Audit

We review your current motion, HubSpot setup, funnel stages, reporting gaps, and where execution is breaking down. The goal is to understand the commercial system before changing anything.

D2
Structure

Pipeline and Lifecycle Design

We define the pipeline stages, lifecycle logic, ownership points, and core properties your team needs so the CRM reflects how revenue actually moves.

D3
HubSpot

HubSpot Setup or Cleanup

Deal stages, contact properties, views, and workflows are configured or cleaned up. Manual updates are reduced, reporting becomes usable, and the system starts behaving like a real operating layer.

D4
Workflow

Automation and Routing

Lead flow, assignment logic, follow-up triggers, and internal handoffs are structured so the team is not relying on memory and ad hoc admin work.

D6
Activation

Pipeline Activation Setup

Where it makes sense, we connect enrichment, outbound workflows, and supporting tools into the CRM so activation happens inside the system rather than outside it.

D10
Live

Foundation Go-Live

The commercial foundation is live, documented, and usable. Dashboards, ownership, and next actions are clear. From here we move into activation and optimisation if needed.

Phase 2

Pipeline Activation and Optimisation

Monthly support from $1,500. Once the foundation is usable, we help it generate and support pipeline through activation, monitoring, and ongoing operational improvement.

W1
Ongoing

Pipeline Activation

We run the next layer of execution inside the system: outbound, enrichment, testing, follow-up structure, and the operational support needed to keep pipeline moving cleanly.

Daily
Ongoing

Workflow Monitoring

We monitor what is breaking, where leads are stalling, and whether CRM hygiene, routing, and reporting still reflect the motion as it evolves.

Mon
Weekly

Founder Reporting

You get visibility on pipeline health, operational bottlenecks, and what is changing. The reporting is designed to support decisions, not produce vanity dashboards.

EOM
Monthly

Optimisation Review

We review conversion points, system friction, and new experiments. This is where the GTM engine improves over time instead of staying frozen after setup.

Primary KPI: a cleaner, more usable pipeline system that supports better decisions and more reliable commercial execution.
Pricing

Simple, predictable pricing

One setup fee for the foundation. One monthly retainer if you want us to keep improving and activating the system.

Foundation
Early-stage teams fixing the core system
$2,500
Foundation Build (one-time)
$1,500/mo
Ongoing support
+GTM and CRM audit
+HubSpot setup or cleanup
+Lifecycle stages and pipeline design
+Core workflow automation
+Reporting and dashboards
+Activation planning
-Ongoing optimisation support
-Outbound activation
Most Popular
Build + Activate
Teams that need the system and pipeline layer
$3,500
Foundation Build (one-time)
$2,000/mo
Ongoing support
+GTM and CRM audit
+HubSpot setup or cleanup
+Lifecycle stages and pipeline design
+Core workflow automation
+Reporting and dashboards
+Outbound activation setup
+Ongoing optimisation support
+Monthly founder review
Operator
Teams needing broader GTM systems support
$4,500
Foundation Build (one-time)
$3,000/mo
Ongoing support
+Multi-motion GTM audit
+Deeper HubSpot architecture support
+Lifecycle and pipeline refinement
+Workflow and routing redesign
+Reporting and dashboard support
+Activation across multiple workflows
+Ongoing optimisation support
+Embedded monthly operating rhythm
*Ongoing support works best after the foundation is properly built or cleaned up first.
*Support can include HubSpot optimisation, reporting refinement, workflow improvements, and activation support.
*Compared with assembling this internally, GrowthStack gives early-stage teams a faster path to a usable commercial system.

Ready to build your GTM engine?

Book a 30-minute call. We'll review your GTM setup, current CRM, and what needs fixing first.